Some sketches and illustrator process on the logo for The Working Proof that we have been working on. I think we're finally settled on the logo below... for now. The design is based on the letter W, arrows/directionality, and the stacking of prints. We wanted to launch the site before putting together all the collateral so that we could get it out there sooner rather than later. We'll be updating the identity, graphic standards and collateral design as we go.
